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For years, startups were presented as colorful exceptions to someone's rulebook.

We offer a cleaner sentence: Let the startup write the rules.

"Startup" is not a romantic word.

In India "startup" is a legal category, and a tax status for many - both ways of filing people into endless forms.

We propose a better standard, most importantly "collective".

Far from asking angels/vcs to apologize, we let the startup blare it as steams - tuning the vibe, clearly enunciating the conversation about what Indian startups can be next!

Does a startup know its own power, or is it clueless?

ArthaMoney, which encompasses products & services, is also a conscious move away from the position of subordination that startups usually finds itself in.

We are not a bank - stop asking us money to fund your pay-cheques!

We enable startups, thinking in their present tense, creating a wholly original position!

We aim to be India's largest early stage VC operator team.

We won't ask your MRR, or set minimum requirements for eligibility - like typical ventures that asks what belonging looks like when you have spent years being told you don't quite fit.

You feel the argument immediately in a pairing between 2 founders, that shouldn't work but does - Welcome to ArthaMoney!

The right play, at the right time!

You think we made a choice in a rush of whimsy and cared a hoot about the consequences? We are aren't doing this to seek a personal agenda, or stamp our individuality.

You will be shaking heads in bewilderment — shouldn't we fund you, Maybe!

Do you charge money for connecting us with investor — Hell, no!

Looking back since the inception, we realize how deeply its exemplified ArthaMoney's own view of startups not as something that opens up a space where thought itself becomes active.

In retrospect, running ArthaMoney has taught us a lesson, that no textbook could ever teach, a lesson that startups does not simply not reflect life, but catechises it, breaks it open, uncovers its fault lines!

Our core beliefs

We believe in equality. Technology is an equalizing factor. And, we are great optimists!

ArthaMoney is a indeed an impeccable quintessence of these principles which its bequest lying not just in its novelty, but the refusal to fund biases, and its persistence on the emotional and political complexity of not being a venture capital, yet!

What makes it magical is the endurance, ability to reflect on fractures within society emerging out of racial prejudice, economic marginalization, and yearning for the beloning.

Revamping!

ArthaMoney, a part of UILO group would work toward early stage VC's largest operator team!

  • Find hires: Way more than just intros. We can hire full teams, running the process end-to-end.

  • Drive ARR: Six-figure pilots, sales call review and coaching, customer retention strategies, and actual work to fill your top of funnel.

  • Vision: Get design support in key moments like fundraising, brand building, and launching your next phase of growth.

  • Strategize: You've raised capital, now it's time to deploy it: We'll help you understand the levers of your business and how to manage cash strategically.

Sectors we cater!

  • SMB SaaS
  • Consumer
  • Education
  • Local services
  • Realty
  • Legal Tech

Thanks for reading!

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