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Fact: Funds related to AUM of many VC has increased dramatically. Fact: Tech is no longer vertical!
Having spent time around and then in the world of VC in the Vizag, Bangalore and Chennai during the last decade, I’ve been pondering on how different norms in the industry have changed.
This post reflects few opinions I have…
So, what specifically has changed for South Indian VC firms?
Attention
Attention is the new currency. Not all startups can garner attention of the potential VCs/Angels. All boils down to how they convey it — they will not be valued what they know or claim to know.
Ownership
Minimum ownership requirements VC funds has gone low, and leading companies expect some level of platform.
Marketing
FACT: Some companies have simply used Twitter to raise funds. While some companies spend zillions on websites, content strategies, marketing, events, PR workshops, and so forth - some enterprising companies are raising funds using Twitter.
Acceptance
I recall that few Bangalore VCs stating a preference or requirement to invest only in Bangalore based firms. Even Hosur is ruled out! No wonder the select few have controlling interest in office space realty as well. Acceptance among Bangalore VC partnerships that they need to be able to invest across the country, not just Chennai and Vizag or Kerala!
Thanks for reading!
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